About Us

Founder & Owner

Lone Star Legacy Liquidator’s Founder and Owner, Jesus “Jesse” Morales Jr. was born and raised in Texas and currently resides in San Antonio.  He knows firsthand how compassion and support during a difficult life loss and transition makes a difference in how one can positively move forward, and it shows in every client interaction.   Jesse has worked with countless families and has extensive experience assisting them with their personal property evaluation needs.  

Having attended Our Lady of the Lake University and majoring in Finance he has an affinity for helping others understand how credit and cash can work for them, especially in a time of need.  As a Texas Licensed Property and Casualty Adjuster with over 20 years of experience and financial background in Credit and Finance for over 25 years, he has coupled his insurance expertise with his financial knowledge to provide strong, solid, and sound solutions for his clients.  

Jesse also brings valuable operations, event execution, and marketing experience to Lone Star Legacy Liquidators from owning a retail storefront and mobile gift shop in the San Antonio area.  He is a proud member of the Go Texan® Association and believes in supporting fellow entrepreneurs and local community businesses as much as possible. 

As a certified DISC ® Behavior Facilitator, Jesse uses his training to understand the customer’s approach to their current situation and works to adapt his style to meet their perspective and situational needs.  Jesse also brings his experience of being a LOLA™ (Loss of Life) Advocate to his Lone Star Legacy Liquidators clients.  Being trained in how to inform and prepare individuals, families, and business owners for unexpected life transitions and then facilitate the execution of their plan of action when it occurs makes him a valuable key player on your team when it happens to you.